You’re Not Out of Capacity. You’re Out of Alignment.

You’ve built something real — with momentum, with numbers, with proof.
But underneath? Something’s off.
Not broken exactly. Just… brittle.

You’re stretched. You’re tired.
The business works on paper — but not always for you.
And if you're being honest?
You're not sure you like how it's starting to feel.

The typical advice? Keep pushing.
Hire a VA. Clean up your offers. Delegate. Scale.

But this isn’t just a bandwidth problem.
It’s a misalignment problem.

Most entrepreneurs think the biggest threat to their business is failure.
But the quieter risk — the one no one warns you about — is building something that technically succeeds… and emotionally drains you. (Or your team. Or your clients.)

That creeping distance between what you envisioned and what you’re experiencing?
That’s the real issue.

This is one of the most common — and costly — patterns I see.
I call it the Vision vs. Reality Chasm.

Sometimes it shows up between the dream you had for your business and the one you’re now running.
Sometimes it shows up inside a project, an offer, a team you’ve built.
Different entry points. Same trajectory.

It opens slowly — just a few degrees of separation at first.
A decision that felt “strategic” but didn’t sit right.
A role you stayed in too long because “no one else could do it.”
An offer that scaled quickly but pulled you further from your original why.

And suddenly, you’re leading a business that looks successful — but feels off.

You tell yourself you’ll clean it up later.
After the next launch.
Once you hire.
Once it settles down.

But it rarely does. The longer you wait, the wider it grows.

Because the Vision vs. Reality Chasm doesn’t just stay personal — it becomes operational.
You default to systems that worked for someone else.
You onboard team members into a business you’re quietly resenting.
You become the bottleneck — not because you can’t delegate, but because you don’t trust what’s been built.

It shows up in quiet turnover.
In dropped balls.
In burnout masked as “being a high achiever.”
And in your body, when it starts whispering that this can’t go on.

Most entrepreneurs don’t burn out from too much work.
They burn out from too much compromise.

Profit matters. Absolutely. Without it, you’re not running a business (or at least not a for-profit one — and then, welcome to the nonprofit industrial complex).
But you don’t get to sustainable profit by forcing growth on a shaky foundation.
You get there by building a business that’s generative — for you, your team, your values.

This chasm can open at six figures or seven or beyond.
But the earlier you name it, the easier it is to course-correct.

Alignment isn’t a luxury. It’s a multiplier.

When you build from alignment, you don’t just feel better — you perform better.
You stack your wins* — without stacking resentment.
You grow — without the silent costs of regret, turnover, or burnout.

This is the work I do with founders and leaders in my coaching practice.

We name the misalignments.
We rebuild your operations and leadership posture around what actually matters.
So your growth fuels you — not fractures you.

If this resonates, the following questions will help.

SELF-REFLECTION PROMPTS

For the founder or leader in early-stage or early-scale growth:

• Where am I choosing “what works” over what’s actually right for me?

• What systems am I building now that I’ll want to tear down later?

• What’s the emotional cost of this version of growth?

• What would alignment actually look like in how I lead and build?

• What am I tolerating that I’d like to stop tolerating?

• Am I stacking wins — or stacking resentments?

The Vision vs. Reality Chasm doesn’t mean you failed.
It means you’re awake enough to feel what’s not working.
And brave enough to build differently.

You can build a business that regenerates — not exploits.
That aligns — not fractures.
That succeeds — without selling yourself out.

You just have to lead like it.

xo,
Brittany

P.S. If this felt uncomfortably familiar — if you’re starting to feel that gap between vision and reality widening — this is exactly the kind of work I do with founders inside my coaching practice.

We look at the misalignments, rebuild what’s no longer working, and redesign your systems and leadership posture to match what actually matters to you now.

It’s not about doing less. It’s about doing it differently.

If you want support navigating that shift, I’d love to talk. →

*”Stacking your wins” is a term I learned from Sarah Paikai — friend, business partner, and guest on my private podcast, COO-fessions. She’s brilliant, and so is this concept. More on it, later.